Head - Marketing & Demand Generation - IT

Head - Marketing & Demand Generation

Responsibilities :

- 8- 10 years of B2B SaaS experience managing customer acquisition efforts in non-paid (SEO/Content), paid (Performance marketing), ABM, and other demand gen channels with quantifiable results.

- Strong SEO & Content Marketing background, Excellent exposure to performance marketing, email marketing, ABM, and other channels

- Exposure to Global market is a must

- Proven ability to build and lead teams, taking ownership of organisation- wide marketing objectives and key results (OKRs).

- Collaborative mindset, able to work effectively with Product, Sales, Demand Generation, and leadership to achieve measurable outcomes.

- Strong sense of ownership, able to work autonomously to achieve results, with a proactive bias towards action.

- Proven track record of developing and executing successful demand generation strategies.

- Strong analytical skills and ability to use data- driven insights to optimise marketing performance. Understanding of Sales Funnel (Lead, MQL, SQL, Opportunity, etc.)

- Excellent leadership and communication skills, with the ability to collaborate effectively with cross- functional teams.