- We are seeking a highly experienced Head of Marketing with 10+ years of experience in building and scaling in the D2C space. - You will be responsible for developing and executing a comprehensive marketing strategy to increase brand awareness, drive user acquisition and retention, and grow revenue. - This role will report directly to the Co-founder. Prior 0-1 and healthtech experiece is a plus. Responsibilities: - Lead strategic marketing plans for brand awareness, user acquisition, engagement, and branding initiatives. Oversee integrated campaigns across digital, social, and content channels, ensuring brand coherence and connect with the customers - Conduct market research and analysis to identify consumer insights, market trends, and competitive landscapes - Define the voice of the brand - identify messaging, positioning and visual identity that resonates with target audiences and differentiates us from the competition. - Design and implement multi-channel marketing campaigns encompassing SEO, SEM, content marketing, social media marketing, email marketing, influencer marketing, ATL/BTL, events and marketing automation. - Manage and optimize paid advertising campaigns (PPC, social media ads) to drive high-quality traffic and leads. Identify and build organic growth opportunities - Define and track key performance indicators (KPIs) to measure the success of marketing initiatives (e.g., brand awareness, website traffic, leads generated). Regularly report on marketing performance and make data-driven recommendations for optimization - Collaborate cross-functionally with product, content, design, and customer success teams to ensure alignment and integration of marketing initiatives with business objectives. - Manage marketing budgets, allocate resources effectively, and optimize spend to achieve business goals and targets. - Lead and mentor a high-performing marketing team, providing guidance, coaching, and support to drive professional growth and development. Skills & Qualifications: 1. MBA in Marketing, or a related field from a tier 1 institute. 2. Minimum of 10 years of experience in consumer-first Marketing roles with at least 6 years in a senior leadership role and with a focus on branding and performance marketing 3. High degree of conceptual understanding of brand building and markeitng 4. Possesses exceptional analytical, problem-solving, and decision-making skills with a creative bend 5. Exhibits excellent communication and interpersonal skills to engage with stakeholders at all levels, promoting collaboration and a positive work environment. 6. Demonstrates strong leadership and team management capabilities to guide and develop the marketing team, ensuring alignment with organizational objectives 7. Demonstrated ability to foster a respectful and empathetic work environment, valuing diverse perspectives and promoting inclusivity.

Mumbai

Head - Marketing - D2C Business 

Job Description for Head - Marketing - D2C Business  in The Bridge Associates in  Mumbai for (10-20) years of experience. Apply Now!