Head - Marketing - Consumer Product - APAC Region

Job Description :

Geographical Scope - India and other South Asian countries-Bangladesh, Nepal, Bhutan, Sri Lanka and Maldives

Job purpose :

The Marketing Head will be responsible for development and execution of the marketing strategies for the company .

The marketing strategies should support the business segment's aggressive and transformative growth phase.

Main Accountabilities :

- Develop and execute the marketing strategy for India working in close collaboration with the global brand and marketing team.

- Lead an India based marketing team working across digital marketing, trade marketing, product management and brand management.

- Product Strategy: Continue to strengthen the product portfolio through the right pricing strategy and introduction of new, innovative products with the right GTM strategy.

- Increase brand/category awareness: Introduce the right metrics/framework for measurement and drive the business segment's ambition to significantly improve the brand and product awareness. Trade Marketing: Create impactful brand visibility, messaging and design impactful customer engagement programs

- Digital: Build a strong brand presence and drive better customer and consumer engagements.

- Enable customers to build a stronger omnichannel presence.

- Design and Execute multi channel, high ROI Marketing campaigns aimed at increased awareness and lead generation for the customers.

Dimensions :

Reports to: Commercial Head.

Direct Reportees: Team of 6

Experience:

- Overall experience of 8+ years

- 5+ years of marketing experience(preferably as a marketing head in a consumer product based organization)