Head - Marketing - Consumer Healthcare

Role : Marketing Head

Function : Marketing

Industry : Consumer Healthcare

Company : Leading MNC

Location: Mumbai

Desired Profile:

- MBA/PGDM (specialization in Marketing) preferably with degree in Pharmacy

- 10-14 years in Pharma industry with significant experience of marketing Consumer Healthcare products.

- Should have successfully handled a portfolio of brands, should have developed and implemented medical marketing campaigns.

- Should have the ability to liaise with Technical development and Regulatory functions

Job description:

Scope- Role-holder will have the challenging responsibility of preparing and launching of new brands. This would involve significant learning and execution opportunities.

Major Responsibilities:

- Actively drive Brand Innovation to develop new products/formats to augment the Brand presence in the category.

- Develop short & long term marketing strategies

- Develop and execute innovative promotional inputs to improve sales and market share as per the brand objectives both through advertising & below-the-line (BTL) activities.

- Monitor/track the monthly performance of brands and budgets; deliver the objectives in terms of Sales, Profit margins and Market Shares.

- Prepare creative/media plan briefs for the brand and co-ordinate & evaluate lead implementation with the advertising agency for brand support.

- Prepare brand Market Research (MR) briefs for Usage & attitude studies/Brand Tracks or other customized research.

- To study/monitor AC Nielsen/IMS data on monthly basis for the brand & category and present management reports.

- Evaluate packaging / pack and pricing options on regular basis benchmarking the brand to the category/competition.

- Communicate market strategies and support stakeholders.

- Carry out market/field visits to oversee implementation of marketing activities.

- Coordinate with distribution, production planning, manufacturing, and finance to ensure timely availability of products.

- Manage relationship with other external agencies,

This job description is intended as a representation of the primary responsibilities of and qualifications for this position. The job description is not intended as inclusive of all duties an individual in this position might be asked to perform or of all qualifications that may be required either now or in the future.