Head - Marketing - Consumer Durable/Retail

Responsibility: To manage the entire marketing activities

(Network - General Trade, Retail, E-commerce, B2B)

Location: Mumbai (Andheri MIDC)

Industry: Consumer Durable/Retail

Qualification: Should be from a good MBA institute (Full Time)

Team Size - 18

Deliverables:

1. Responsible for designing Marketing Strategies for Multiple Brands and Multiple Channels.

2. Design and execute marketing campaigns to change the brand identity and establish the brand as an aspirational Interior Solution Brand.

3. Responsible for marketing budget and expenditures at Group Level.

4. Formulate, direct & coordinate marketing activities along with advertising agencies

5. Handle appropriate media selection for advertising new product launch campaigns.

6. Manage the brand communication mix and handle the ATL/BTL promotional activities for the segment.

7. Focus on multiple channels - GT/Retail/B2B/Ecommerce for marketing including new media/ social media etc.

8. Drive the e-commerce business for the mentioned brands thro digital/social media initiatives.

9. Manage the store marketing activities.

10. Manage the brand communication and product strategy efficiently.

11. Drive the overall Offline and Online media initiatives across Television, Print, Radio, Outdoor and Digital

12. Organize promotional events within budgetary allocations.

13. Prepare Competition Analysis, Sub-Brand Wise Marketing Spend Analysis, Scope of launch of new products & designing pricing strategy