Head - Marketing - Consumer Durable

Head Marketing - Consumer Durable

Responsibilities :

- 1. Translate business goals and market insights into effective marketing strategies that deliver measurable impact on revenue

- 2. Determine and manage annual marketing budget required to meet or exceed customer growth goals, traffic and demand goals and develop business case to support the annual investments

- 3. Design, set goals, implement, measure and report performance of all marketing campaigns

- 4. Direct and Oversee the implementation of promotion and brand awareness activities - ATL / BTL

- 5. Engage the best in class / relevant external resources - market research companies, advertising firms

- 6. Manage the online and offline marketing teams

- 7. Monitor and leverage brand assets - tangible and intangible

- 8. Define and implement product specific brand management strategy