Head - Marketing - Consumer Durable

1. Developing Marketing strategy/mix with go to market plan

2. Review & evaluation of brand identity & packaging design

3. Review metrics viz., sales, market share and profit projections to track consumer and market insights

4. Work with sales teams to analyze sales data to determine new products and kill underperforming product.

5. Brand Audit to analyze how the company's brand is positioned in the market and crystallize target markets

6. Competitive landscape -identifying key competitors, communication analysis. Consumer & category insights.

7. Identifying competitive positioning and defining value proposition.

8. Developing the brand strategy to help communicate the positioning and value proposition.

9. Creating the Design brief that translates brand and business objectives into design challenge.

10. Developing brand architecture that is in sync with the overall brand philosophy.

11. Market research to understand the category, the trends in the category affecting the Consumer. Focus groups, product usage studies