Head - Marketing - Consumer Durable

Key Responsibilities

- Drive consumer insights, competitive analysis, product positioning etc.

- Translate business goals and market insights into effective marketing strategies that deliver measurable impact on revenue

- Determine and manage annual marketing budget required to meet or exceed customer growth goals, traffic and demand goals and develop business case to support the annual investments

- Design, set goals, implement, measure and report performance of all marketing campaigns

- Lead all consumer and corporate communication - content, channel, timelines etc.

- Lead alignment of creatives across all marketing channels: digital, activation/events, PR, trade etc. Communicate and drive integration with the Sales team

- Manage the online and offline marketing teams

Online:

- Plan the overall digital marketing strategy, along with the digital marketing lead

- Lead multiple digital marketing experiment and initiatives across channels, with aggressive timelines and successfully execute on time and on budget

- Enhance the digital presence of the brand - social media, other digital platforms

- Lead the improvement in usability, design, and content of the company website Plan and control the digital marketing budget

- Track and report the effectiveness of all digital activity

Offline :

- Spearhead Offline marketing and business alliances - Plan & manage specific campaigns

- Plan the overall trade marketing strategy, along with the trade marketing lead

- Design & Implement ATL & BTL activities - Radio, TV, OOH, Hoardings, Newspaper etc., Conference / Apartment / Mall / Office Activations.

- Track and report the effectiveness of all offline activity

Success Indicators :

- Revenue generated

- Number of Partner accounts activated

- Growth in user registrations - along with website traffic, leads generated etc.

- ROI of marketing campaigns/events

- Building & retaining a best in the class marketing team