Head - Marketing - Consumer Brand Building - Healthcare

Responsibilities

We are seeking a dynamic and experienced Chief Marketing Officer (CMO) to lead our marketing efforts. As the CMO, you will be responsible for creating and executing a world-class marketing strategy that aligns with our vision and drives brand recognition. Your role will involve overseeing brand development, campaign execution, and performance marketing to support the company's growth and success.

Strategic Leadership:

- Develop and communicate a clear marketing strategy that aligns with the company's vision and long-term objectives.

- Recruit, lead and mentor a team of marketing professionals, fostering innovation and collaboration.

Brand Development:

- Build and nurture a world-class brand that resonates with our target audience and reflects our values.

- Create a brand strategy that sets us apart in the health insurance technology space

Events and Campaigns

- Plan and execute high-impact events, including conferences, webinars, and customer engagement initiatives.

- Establish and nurture partnerships to enhance our event presence and impact

- Develop and oversee marketing campaigns that engage and retain customers.

- Utilize data-driven insights to optimize campaign performance and ROI.

Performance Marketing:

- Lead performance marketing initiatives, including online advertising, SEO/SEM, and social media.

- Drive customer acquisition and conversion through data-driven strategies.

Market Analysis:

- Monitor market trends, customer behavior, and competitor activities to identify growth opportunities.

- Make data-informed decisions to enhance marketing strategies.

Team Building and Development:

- Recruit, train, and manage marketing professionals, fostering a culture of continuous improvement and excellence.

Qualifications

- Proven experience as a CMO or in senior marketing leadership roles in the consumer internet/technology space.

- Demonstrated track record of building and nurturing world-class brands.

- Strong leadership, strategic thinking, and team-building skills.

- Exceptional analytical and data-driven decision-making abilities.

- Excellent communication, negotiation, and collaboration skills.

- Knowledge of health insurance products, market dynamics, and customer preferences