Head - Marketing & Communication - Real Estate

Objectives of this Role :

The primary objective is to build a business and brand presence from the ground up. The Head- Marketing & Communications (HMC) shall be responsible for the planning, development, and implementation of the organization's brand and marketing strategies, communications, and public relations activities, both external and internal.

The HMC will direct the efforts of the marketing, and communications staff and coordinate at the strategic and tactical levels, with all other functions of the organization. S/he will oversee all marketing campaigns and be the point of contact for all major internal and external relationships.

Key Job Responsibilities :

(A) STRATEGY & MANAGEMENT :

(1) Lead the development of marketing and communications plan of the organization and ensure adherence to the goals and brand outlined therein;

(2) Ensure achievement of the goals and objectives of the marketing and communications plan; Institute appropriate evaluation systems related to these goals and objectives and report progress to the SD-FRMC;

(3) Ensure that the systems, staffing, and procedures in place are able to properly and reasonably support marketing and communications;

(4) Work closely with program staff to design and implement communications strategies and effective messaging aligned with organizational and project-specific goals;

(5) Work with the Directors of Finance, Procurement, and other functions to track and update annual budgets for marketing and communications, monitor progress, assure adherence and evaluate performance;

(6) Assist program staff in ensuring that their communications are updated frequently, outline core organizational programming areas, are culturally sensitive, and reach diverse audiences;

(7) Manage organizational partnerships that support organizational marketing and fundraising goals;

(8) Work with external agencies in creating and implementing the communication plan;

(9) Provide support in crisis management and control.

(B) BRAND MANAGEMENT:

(1) Develop, implement, and evaluate an annual marketing and communications plan that includes social media, print, and digital content, and email marketing;

(2) Ensure that brand identity, messaging and marketing and communications strategy, are infused in all organizational efforts (programming, development, network support);

(3) Develop, implement, and evaluate marketing campaigns related to programs, special events, and donor cultivation;

(4) Track and measure the level of engagement with defined stakeholders over time;

(5) Manage development, distribution, and maintenance of all print and electronic collaterals, including, but not limited to, newsletters, brochures, annual reports, e-newsletters, and the organization's website.

(C) CONTENT STRATEGY AND MANAGEMENT :

(1) Lead the strategization as well as generation of engaging digital content for the organization's website, social media, and email channels, resulting in measurable action;

(2) Manage press and public relations;

(3) Identify trends, monitor current events and influencers, to anticipate opportunities to engage in and/or lead the conversation in key areas of the organization's work;

(4) Guide the strategy on press outreach, including messaging in press releases, creation of press kits and materials, interview preparation, and responses to media requests;

(5) Develop close partnerships with members of the media.

Requirements :

- Work experience as Head of Marketing, preferably within real estate industry

- Experience running successful marketing campaigns

- Solid knowledge of web analytics and Google Adwords

- Leadership skills with the ability to set and prioritize goals

- Analytical mind

- Masters in Marketing or relevant field