Head - Marketing & Communication - Insurance

Primary Relationships

The position reports to the CMO and serves as a member of the senior management team. Experience in initiating strategy and successful implementation of marketing and communication plan in a startup organization will be added advantage.

This position participates with the Board of Directors, Executive Director and other management staff in charting the direction of the Organization, assuring its accountability to all constituencies, and ensuring its effective operation.

Within the Organization, the position has primary working relationships with the Director, CMO, senior management team, staff of the Marketing/Communications/P.R. function, and the service providers.

Outside the agency, the position coordinates, primarily, with the media.

Principle Accountabilities:

Marketing, communications and public relations:

1. Responsible for creating, implementing and measuring the success of: a comprehensive marketing, communications and public relations program that will enhance the Organization's image and position within the marketplace and the general public, and facilitate internal and external communications; and, all Organization marketing, communications and public relations activities and materials including publications, media relations, client acquisition and so forth.

2. Ensure articulation of Organization's desired image and position, assure consistent communication of image and position throughout the Organization, and assure communication of image and position to all constituencies, both internal and external.

3. Coordinate media interest in the Organization and ensure regular contact with target media and appropriate response to media requests.

4. Act as the Organization's representative with the media.

5. Coordinate the appearance of all Organization print and electronic materials such as letterhead, use of logo, brochures, etc.

6. Develop, coordinate and oversee programs, technical assistance and resource materials to assist chapters in the marketing, communications and positioning of their activities.

7. Provide counsel to chapters on marketing, communications and public relations.

8. Ensure that the Organization regularly conducts relevant market research and coordinate and oversee this activity. Monitor trends.

9. Leads projects as assigned, such as cause-related marketing and special events.

Planning and budgeting :

1. Responsible for the achievement of marketing/communications/public relations mission, goals and financial objectives.

2. Develop short- and long-term plans and budgets for the marketing/communications/ public relations program and its activities, monitor progress, assure adherence and evaluate performance.

3. Develop, implement and monitor systems and procedures necessary to the smooth operation of the marketing/communications/public relations function.

4. Keep informed of developments in the fields of marketing, communications and public relations