Head - Marketing Communication - FMCG/FMCD

- Storyteller & Fountainhead brimming with ideas on variety of ways to communicate the message to target audience to create pull-marketing advertisements

- Develop graphic, copy & video content using Brand Key communication framework

- Deliver brand assets like social media content, landing page content, performance marketing creatives, directional scripts for influencers, PR etc.

- Deeply understand & empathise with consumer insights & create Brand stories around problem, solution, functional benefits, emotional payoffs & social currency to drive awareness, brand attribute scores & sales

- Provide direction to designers, videographers, editors to develop online marketing campaigns

- Map customer journeys, service design and communication assets to drive engagement

- Coordinate with agencies to create marketing creatives, video content

- Analyze online consumer behaviours & trends to understand product-market fit

- Manage daily marketing & communication operation