Head - Marketing Communication - eCommerce

Silverpeople is retained one of the largest and most respected conglomerates in India having multibillion turnover, to support them in their big bang eCommerce market entry ambitions.

We are looking to handpick, best in class candidate for Marketing communication. We are looking for go-getters with passion for eCommerce and desire to create and be part of something new, something big.

Job Purpose:

Preferring candidates from only Top Advertising firms / Ecommerce industries.

- Build a strong brand with great consumer connect by managing brand communication across all channels, PR, Events and Consumer Activation.

- The role would exclude Digital Marketing but will have oversight on digital advertising content

Principal Account abilities:

- Design strategies for increasing the brand salience in the most efficient and effective manner

- Plan and implement the marketing communication mix across all channels

a) Use consumer insights in terms of media consumption and shopping behaviour

b) Translate them into an achievable roadmap/action plan

- Work closely with external agencies for developing and executing all forms of brand communication

- Oversee all operations of marketing communication activities with an emphasis on process seamlessness, quality, consistency

- Spearhead 360 degree offline & online campaigns for brand building through an optimal mix of ATL, BTL & Digital tactics of paid, owned and earned media

- Conceptualise and deploy impactful consumer activation campaigns using offline and digital

- Responsible for delivering target ROI of all offline brand-building campaigns

- Work closely with PR agencies to maximize visibility and generate 'Buzz'

Core Skills:

- Strong analytical and problem-solving skills. We require an out of the box thinker with a high innovation quotient. The person should be comfortable working with large amounts of data and have the ability and skills to draw meaningful conclusions.

- Ability to measure performance via consumer analytics and improve results by solving for root cause

- Strong critical thinking skill

- Very good project management skills

- Good team player and the ability to work with a wide cross-section of people

- Impeccable attention to detail, passion for processes and systems

Desired Experience:

- 8-12 years of experience in the marketing function

- Prior experience in handling ATL marketing/ Innovation for a marquee brand - ideally in Advertising / Ecommerce firm. Hands on experience in overseeing large scale BTL programs would be an added advantage.

- Sound understanding of digital marketing

- Should have worked with major advertising and activation agencies in in creating differentiated, noticeable, and impactful advertising for a brand

Qualifications:

- Post graduate in business management (marketing specialization) from a premier Institute

- Undergraduate in engineering would be given preference.