Head - Marketing & Communication - D2C Wellness Firm

We are looking for a Head of Marcom for a Series A Funded D2C Wellness Brand.

Job Profile:

- 3x growth in direct traffic to website, brand searches on Google and phone inquiries by using content marketing & advertising to grow brand awareness and build ayurveda fertility as a new category

- Research & Insights: Intimately understand prospects' problems, frustrations, fears, desires, passion and human truth to unearth consumers insights that helps craft sharp advertising copy

- Copywriting: Write advertisement copies, scroll-stopping headlines, compelling offers to create high conversion ads that feels stupid to say no

- AB test: Test numerous marketing communication on digital media primary Meta & Google to identity winner creatives that drives sales action & conversion

- Marketing campaigns: Design regional & national campaigns with series of print ads in newspapers that connect with hydrogenous Bharat audience to bring high converting leads, footfalls, inquiries.

- Brand custodian: Develop brand playbook to drive consistency in brand personality, tone & voice across all communication touchpoints like print, radio, tv and primarily digital ads, landing pages, call center, clinics, SMS, WhatsApp, email, search & video ads

- Design: Knack for 'minimalist' design to combine visuals, graphics and impactful words to create advertising that propel viewer to action.

Requirements:

- 8+ years of experience in B2C content development, marketing & advertising

- Background in crafting captivating headlines, stories & advertisement with sharp copywriting, scriptwriting at news publications, women or health magazines

- Core skills required: Research & consumer insights oriented, intuitive understanding of Bharat consumers behaviors, wants & needs and ways to craft copies & offers that drives user action

- Blend of experience in using digital and traditional media (print, tv, radio)

- Media planning and negotiating deals with regional media houses (added advantage)

- Hustler with knack to work in startups and thrives in ambiguity