Head - Marketing - Commercial & Residential Projects

Strategically building and developing the brand among customers

- To brand and establish the commercial, and residential projects

- Effectively leveraging public relations & media for brand building

To work in identifying advertising agencies, printing & media houses and get the marketing and sale brochures, websites, project specific media strategies and relevant publishing materials

Responsible for planning, developing and implementation of marketing & sales strategies for communications and public relation activities both external and internal. Monitor performance, assure adherence and evaluate performance.

- To assist in marketing studies and customer feedback

To assist in the demand of the product & services in real estate sector in the micro and macro market & accordingly plan the positioning of products and services offered by the company.

Organise marketing & sales related feedback for policy / product mix design based on consumer studies and feedback.

- To organise project launches / functions, competitions, inauguration, and liaison with major stake holders.

- To lead leisure & entertainment initiatives as differentiator for large mixed used development.

- Strategizing, budgeting, monitoring and analysis.

- Responsible for conceptualizing, driving, streamlining and implementing marketing (both ATL & BTL) as well as communication activities for both lead generation & brand building.

- Cultivating relationships of mutual cooperation and respect for organizational benefit with various stakeholders like media, vendors, investor community, employees, NGO's, government bodies and trade bodies.

- Project launches and Product lifecycle management - planning, strategizing, communication ideation, research, positioning, launch and post launch.

- Creative, Collateral and Content (including queries by the media, speeches and communication) development.

- Sample Sales Office & Sample flat development.

- Responsible for driving the corporate campaign, website up-gradation and digital strategy.