Head - Marketing & Business Development - Infrastructure Firm

Job Purpose

- Responsible to strengthen the presence of company in existing markets

- Design and Implement short term and long term marketing initiatives and strategies

- Establish the presence for new business verticals, New Business Development & Develop relevant business proposals

- Brand Building Strategies for company, Research and apply new trends

- Build company profile and brand image in the market through sustained campaigns

- Identification and segregation of potential Market Segments

- Implement advertising campaigns. Defining exact marketing processes &responsible for executing the same

- Monitor market Intelligence within the industry in terms of market development, new projects, competitive activity, new customers etc.

- Monitoring & evaluating the performance of the team - by guiding them to move in proper direction.

Job Responsibilities

- Lead, direct and control Branding and Marketing strategy, policies, programs, budget and activities to support business objectives; Implementation of best practices to improve ROI

- Implementation of all Digital marketing initiatives, ensuring the availability of a dynamic website at all times, social media presence, e-mail marketing etc., in coordination with the corporate communication team.

- Integration of business development efforts of the different verticals of company. Work in close coordination with Vertical heads to monitor BD and provide leads; Participate/Present business plans to prospects clients along with business Heads.

- Identify opportunities to reach new market segments and expand market share; Design and develop tools brochures and other marketing collaterals in coordination with the corporate communication team.

- Effective projection of company as a techno-security solutions provider in various media

- Work with the Chief Commercial and Strategy Officer of GMR, SB for effective marketing campaigns

- Revenue generation through new account development and key account management &

- Responsible for achieving target

- Monitor, analyze and evaluate the market trends, adjust branding & marketing strategy to support business objectives and diversification plans

- Establish Key marketing performance metrics and tracking tools to provide market research, forecasts, competitive analysis, campaign results, Service Quality/feedback in order to translate results into actionable insights for management reporting and decision making

- Build relationship with existing and prospective client for new business generation

- Increase Social media reach, Website Traffic and Engagement - Build brand awareness and positioning; manage, strengthen and refine the organization's social media presence

- Attend and/or participate at conventions, conferences and tradeshows, preparing engaging displays and collateral as needed, and providing post-event reports and analysis.

Educational Qualification

- Bachelor's degree in Business Administration, Marketing, Finance, or related field;

- Master's degree is advantageous

Experience and Skillset

- 12 to 15 years of Experience in running successful marketing campaigns, Good Knowledge of Digital Marketing Strategies

- A strategic thinker who is able to develop and refine strategy for successful implementation of each new Business line