Head - Marketing - Building Materials/Construction Chemicals/Paints/Faucets/Ceramic/Tiles/Sanitaryware

We are looking for a Head Marketing - Business Turnaround Specialist with 15+ Years of experience in Industries such - Building Materials / Construction Chemicals / Paints / Faucets / Ceramic / Tiles / Sanitary ware / Durables.

Required Qualification:

MBA from a Tier 1 or Tier 2 Institute

Experience Required: 15 + years

- Should have a consumer insight and ability to convert business ideas into new business opportunities.

- Preferably should have worked with organizations with multiple products sold through different mode of sales.

- Experience in handling - Branding and Corporate Communication.

Job Description:

The position would be responsible for creating brand value and positioning of the Business as a market Leader in the industry.

Responsibilities/Deliverables:

- Be the architect of the brand. Protect and grow it.

- Drive the business growth through marketing strategy

- Provide strategic inputs and drive internal & external communications & PR

- Work closely with all business heads to convert their ideas into marketing initiatives

- Work closely with Agencies to convert the mission & Vision statement into marketing and branding initiatives.

- Be the face of the organisation for all ATL & BTL initiatives

- Enhance the Digital Marketing initiatives of the organization

- Lead and develop the Marketing and Corporate Communications Strategy for the organization

- Design and develop the ATL as well as BTL activities for the various BUs to enhance Sales

- Identify the emerging trends in the building material and construction space through consumer/customer/influencer insight, mapping global trends etc. to spot new business ideas for the company.

- Support the existing businesses with marketing inputs in line with the strategy of the organization.

- Convert sales opportunity by strategic marketing - branding, positioning and creative development.

- Work along with the various SBUs to understand the synergy in the different products and leverage the same across HIL.

- Work closely with the agencies to convert Mission & Vision statement into branding exercises

- Championing the Digital Marketing initiatives to engage customers, influencers, etc.

- Develop and lead HIL's social media Communications strategy and lead a more creative approach to online Communications.

- Manage internal communications to improve the employment engagement scores

- Support the organization with new product launches, JVs, M&As, etc.

- Engagement with media houses and media channels.

- Lead the CSR activities for the organization and deriving the maximum mileage from the funds allocated

Key Skills/Competencies:

Functional:

- Consumer research (Qualitative & Quantitative) - concept briefing to analyzing the results & drawing effective strategy.

- Expertise in branding strategy formulation.

- Corporate communication.

Behavioral:

- Good communication and interpersonal skills

- Collaboration with peers and SBU /Functional heads.

- Leadership skills to lead the team.

- Creativity and out of the box thinking

- High on achievement orientation