Head - Marketing - Building Material/Plumbing Business

Head - Marketing (Product-Focused) - Building Material/Plumbing

- We are looking for a Head of Marketing with strong expertise in product marketing and market positioning.

- This role will lead overall marketing which includes a team of Product Marketing, Branding and Digital Marketing teams to drive business growth, product portfolio optimization, and competitive market positioning while ensuring data-driven decision-making and impactful sales strategies.

Key Responsibilities:

Product Marketing:

- Product Mix Strategy: Optimize product assortment to enhance market penetration and profitability.

- Market Positioning: Define and refine competitive market positioning for existing and new products.

- Pricing Strategy: Develop pricing and benchmarking strategies based on market trends and competitor analysis.

- Product Portfolio Optimization: Streamline the product portfolio to align with business growth objectives.

- Go-To-Market Strategy: Develop and execute GTM plans for new product launches.

- Consumer & Market Trend Analysis: Conduct customer and consumer analysis to identify trends and demand patterns.

Business Growth & Strategic Initiatives:

- Business Growth Initiatives: Identify and execute marketing-driven growth strategies.

- Market Demand Forecasting: Leverage data analytics to predict demand and align sales strategies.

- Strategic & Value Proposition: Define clear value propositions to maximize ROI on marketing investments.

- Competitive Benchmarking: Stay ahead of competitors through continuous market intelligence.

- Sales Enablement Roadmap: Develop strategies that support effective sales execution and revenue growth.

Community Engagement & Brand Development:

- Consumer Behavior Analysis: Utilize insights to tailor product messaging and marketing strategies.

- Community Building: Develop engagement programs for plumbers, MEP professionals, and architects to enhance product adoption.

- Loyalty & Trade Marketing: Create value-driven trade marketing programs and industry-specific offers.

Team Leadership & Marketing Operations:

- Lead & Manage Teams: Oversee Product Marketing and Digital Marketing teams.

- Cross-functional Collaboration: Work closely with Sales, R&D, and Business Leaders to ensure product success.

- Marketing ROI & Budgeting: Track and optimize marketing spend for maximum business impact.

Data-Driven Decision Making & Digital Integration:

- Data-Driven Insights: Use analytics to guide pricing strategy, product positioning, and sales growth.

- Digital Integration: Align digital marketing efforts to enhance product visibility and lead generation.

- Branding Strategy: Maintain a consistent brand presence with a strong focus on product differentiation.

Key Requirements:

- 15+ years of experience in product marketing within polymer-based plumbing solutions (PVC, HDPE, UPVC, CPVC pipes & fittings, bath fittings, plumbing accessories, sewerage & agri pipes).

- Expertise in Product Mix Strategy, GTM Strategy, Competitive Market Positioning, and Pricing Strategy Formulation.

- Strong leadership in managing Product Marketing and Digital Marketing teams.

- Experience in consumer behavior analysis, brand positioning, and demand forecasting.

- Data-driven mindset with a strategic approach to value proposition and ROI setting for marketing spends.