Head - Marketing - Building Material Business

Job Purpose:

- The Head of Marketing will lead the company's marketing efforts, overseeing the development and execution of strategies that drive brand awareness and preference, customer and stakeholder engagement and revenue enablement.

- This role requires strategic thinking, creativity, and strong business acumen to achieve the ambitious goals for the company.

Key Accountabilities & Supporting Actions:

Brand:

- Build the brand playbook that aligns with the overall company vision and set frameworks to execute it across all touchpoints.

- Drive Brand awareness and preference across buyers, sellers, channel partners and internal stakeholders.

- Build the overall brand strategy for Private labels/in-house brands that will be launched on the platform. (Product, Design, Packaging, Retail store experience)

- Manage media and budgets across different streams (ATL, BTL, Digital) to optimize for the brand outcomes.

- Bring a deep sense of ownership and commitment within the partners and agencies who work on building the brand and communication.

Revenue Maximization:

- Build programs to drive Top of the funnel leads and pipeline for different customer segments, product categories and financing programs. (Account based marketing, Online lead gen, SEO + Content marketing, Database marketing, Hyper localized marketing campaigns)

- Enable the frontline teams (Sales, Category, Partnerships) with insights, tools, collateral, content to become effective in Revenue maximization and conversions.

- Build programs to increase wallet share across existing customers through joint business plans, active engagement with the decision makers and delivering a consistent brand experience.

- Build Loyalty programs that drive sustainable and efficient customer acquisition and retention across all segments.

Channel management:

- Build innovative and efficient GTM plans across Trade, Non-trade, Key Accounts for different categories and financial programs. Tailor plans as per the end users - Business owners, Procurement teams, Site personnel, Quality, Finance teams.

- Build engagement and preference for the brand, with influencers who are relevant for various product categories (Interior designers, Plumbers, Carpenters, Painters, Applicators)

- Build a connect and engagement with trade bodies and associations that are relevant and localized.

Digital Adoption:

- Support product and technology teams to improve digital adoption and self-serve capabilities of our platform across various customer journeys (Order placement, fulfilment, recon, feedback, repeat orders etc.)

- Increase the contribution of straight through and unassisted orders via the platform (Web, m-web, App)

- Build content hooks to engage with prospective customers - Digital catalogues, price alerts, lead gen tools for customers, industry insights and engagement programs.

Customer experience:

- Build consistency of messaging and experience across all the touchpoints of a customer journey.

- Drive NPS for the overall platform by constantly improving the experience using customer insights, data and competitive analysis.

Qualifications & Skills:

- A minimum of 10 years in a marketing leadership role with proven experience, preferably from construction and building materials industries, in sales enablement, branding, and digital marketing.

- Strong leadership skills with the ability to manage cross-functional teams and third- party agencies.

- Excellent communication and interpersonal skills.

- Creative thinker with a data-driven approach to marketing strategy and execution

- Having a great eye for detail, and ability to drive consistency of messaging across every single touch point for the brand.

- Up-to-date with the latest trends and best practices in marketing across channels and their measurement