Head - Marketing - BTL - Internet/Online

Responsibilities:

- Head Operations for business growth & profitability and implement the project pipe line and transitioning from start-up phase to Business

- Implement strategies for augmenting business, identifying and penetrating new market segments.

- Designing & implementing marketing plans for augmenting the business volume by enhancing brand visibility & recall.

- Driving sales initiatives to achieve business goals & managing the frontline sales team.

- Establish short / long term budgets in tune with the marketing strategies for achieving business targets

- Developing marketing calendar for special projects; maintaining the budgets & costs to the project

- Responsible for the business development and clients and explore business potential & opportunities to secure profitable business volumes

- Identify and develop new markets (especially in rural segments) for expanding the reach of the organization.

- Handling appropriate media selection for advertising new product launch campaigns. Executing all in-house advertising activities which include developing campaign strategy, roll out plans and evaluation

- Ensure service delivery to the customers as per internal quality and service standards

- Increase market share

- Prepare Annual budget

Requirements:

- 6 to 10 years experience in building Brands.

- Should include a strong competence in BTL advertising marketing as well as deep knowledge of BTL advertising suppliers. (All BTL area are considered: events, CRM, data mining, mailing, strategy advice

- Strong capabilities in coordinating the supplier's chain (i.e.: execution of creative, media, PR, events & BTL programs for existing clients and pitch new clients) IS A MUST.

- Should possess a dynamic and professional approach with extensive operational experience

- Good knowledge of suppliers in advertising area

- Ability to think and manage strategically as a key member of a small and dynamic team

- Ability to select, organize and coordinate suppliers

- Ability to build a team

- Energetic, versatile and a creative problem-solver

- Talented, Flexible individual with ability to multitask, to exercise initiative, and work effectively under pressure, paying strong attention to detail

- Effective communications, presentation, interpersonal supervisory customer relations skills

- Comprehensible organizational, analytical, problem solving and negotiating skills

- Ability to exercise diplomacy and discretion, work independently and in a team of an international level

- Ability to prioritize work

- Exercise total confidentiality, discretion and integrity regarding information acquired through the Company