Head - Marketing & Brands - Fertilizers & Pesticides

Head - Marketing & Brands (Fertilizers & Pesticides)

- Marketing strategy: Help the Head Sales & Marketing (Fert & Org Fert) to look at overall Business marketing plan developed by SBU responsibility for developing a annual marketing plan (ATL/BTL activities) for the SBU

- New Product Launch: Work with the business team right from supply chain, technical, manufacturing and logistics to develop an end to end launch plan and monitor the same in terms of progress so that the organisation develops a perfect bunch.

- Marketing Communications: Establish marketing communication strategy for across SBUs including creating media plans, digital promotions, campaigns thru social media etc.

- Marketing Analytics: Undertake continuous analysis of competitive environment and consumer trends and provide insights for leadership in the areas of market share, sales and pricing analysis, ROI reports on promotional investments and proactive marketing solutions.

- Marketing Research: Identification of the Market research agencies, derive strategy based on Market research and implement action plan.

- Brand Management: Work with the SBUs in the common areas to develop strong brands and look at how to improve the brand equity including establishment of brand books.

- Stakeholder Management: Identifying & appointment of AD agencies, Media partners for Branding & Promotional activities. Managing Channels, Retailers and consumers to understand market insights.

Qualification And Experience:

i. MBA with 12-20 years of overall experience in the Marketing & Brand of Fertilizers & Pesticides Industry IS A MUST

ii. Experience in developing strong brands

iii. 5-6 years of hardcore brand management with top companies and handle category.

iv. Effective communicator with excellent relationship building ability / Out of the box thinker / Strategic / Result oriented

Remuneration :

An outstanding remuneration package that rewards professionalism and diligence will be on offer for the successful applicant as well as a well defined career path. An excellent package will be on offer for the right candidate, including an above industry base salary for the right person as well as the most complete employee benefit scheme. Don't miss out on this opportunity to join the market leader

Contact Person Name, Address & Nos.:

P.G.Ganesh
Partner
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