Head - Marketing & Branding - Consumer Durable

Below mentioned position is with a reputed Consumer Durable Organisation :

Position : Head Marketing

Location : Metro Cities

Experience : 7 - 10 yrs

Qualification : MBA in marketing

Industry : Consumer Durables

Product : Air Purifier

- Candidate having experience in marketing and branding

- Develop a marketing strategy for the organisation and oversee its implementation

- Create a roadmap to build brand

- Set and administer an annual marketing budget

- Continually review changes to the market, consumer trends and the activities of competitors, adjusting the marketing plan if necessary

- Manage and measure marketing campaign costs

- Report on the effectiveness of marketing campaigns using pre-determined KPIs

- Work with external agencies to support in ATL/BTL/PR activities whenever necessary