Posted By
Posted in
Sales & Marketing
Job Code
1431148
Head of Marketing & Brand Promotion
Responsibilities:
- Head the marketing activities within an organization and be responsible for developing strategies, managing budgets, setting goals, and ensuring consistent brand messaging across various marketing channels.
- Craft strategies for all Marketing teams, including Digital, Advertising, Communications and Creative.
- Prepare and manage monthly, quarterly and annual budgets for the Marketing department
- Set, monitor and report on team goals.
- Design branding, positioning and pricing strategies.
- Ensure brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material).
- Analyse consumer behaviour and determine customer personas.
- Identify opportunities to reach new market segments and expand market share.
- Craft quarterly and annual hiring plans.
- Monitor competition (acquisitions, pricing changes and new products and features).
- Coordinate sales and marketing efforts to boost brand awareness.
- Participate in the quarterly and annual planning of company objectives.
- Developing and implementing strategic marketing plans that align with the company's business objectives and target audience in the target audience market.
- Ensuring the marketing team delivers effective campaigns to generate leads, increase brand awareness and drive sales growth.
- Managing marketing budgets, allocating resources effectively and optimising marketing spends to achieve maximum ROI.
- Fostering relationships with key business partners, vendors and media outlets to maximise marketing reach and impact.
- Collaborating with different teams, including product development, sales and operations to ensure a seamless alignment and the execution of marketing initiatives.
- Leading and mentoring a team of marketing professionals, providing guidance, feedback and support to drive excellence in marketing execution.
Brand Promotion:
- Acting as a brand ambassador, representing the company's values and maintaining consistent brand identity across all touchpoints.
- Develop brand growth through the right strategies and plans for brand reputation monitoring.
- Achieve long-term organisational goals through planning and implementing marketing initiatives
- Build brand awareness and propel the company towards its mission and vision.
- Integrate with a team consisting of a brand director, assistant brand manager and other marketing professionals.
- Lead the creative development team in the right direction which aligns with the brand ethos.
Qualification And Experience:
- MBA with 18+ Years of Experience running successful marketing campaigns within BPO/ITES or Recruitment Industry.
- Deep understanding of the Indian consumer landscape, market dynamics and cultural nuances.
- Proficiency in public relations, business development strategies, customer experience enrichment, analytics and data-led marketing.
- Excellent leadership and team management skills, with the ability to inspire, mentor and develop marketing professionals.
- Exceptional communication and interpersonal skills to collaborate with cross-functional teams, senior executives and external stakeholders.
- Strong analytical and problem-solving abilities, with the capacity to leverage data and insights for informed decision-making.
- Solid knowledge of web analytics and Google Adwords.
- Experience with CRM software.
- Leadership skills with the ability to set and prioritize goals.
- Analytical mind.
- Excellent communication and interpersonal skills.
- Strong analytical and problem-solving skills.
- Demonstrated ability to develop and implement successful marketing campaigns.
- Experience with digital marketing platforms, including email marketing, social media advertising, and content marketing.
- Strong project management skills and ability to multitask in a fast-paced environment.
- Ability to work independently as well as in a team environment.
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Posted By
Posted in
Sales & Marketing
Job Code
1431148