Head - Marketing - BPO

Job Summary:

Reporting to the Chief Customer & Revenue Officer, the Head - Of global marketing will lead the Marketing function. The Marketing Head will play a lead role in managing the demand generation activities, branding, analyst & advisory relations, thought leadership content development, and solution marketing. The head will be responsible for creating measurable business opportunities for Sales using the most impactful marketing activities. They will work with global sales teams to establish the best marketing strategy for the different industries that are targeted.

Key Responsibilities:

- Accountable for marketing contribution to sales pipeline and revenue.

- Owns the global Demand Generation plan and creates it in consultation with the Regional Sales teams

- Enables the team to efficiently execute multi-channel marketing (Events, search, social, digital advertising.) and leverage modern marketing tools and techniques (orchestration, audience management, etc.)

- Develop the analyst and advisory relations to establish its presence as a preferred thought leader among leading analyst and advisory firms (Gartner, Nelson Hall, Everest and others).

- Work closely with services and CoE teams to strategize on services and solutions positioning, market validation, messaging, and roadmap development to ensure strong industry endorsement and new business development.

- Establish thought leadership to ensure its vision of an industry leader, services, solutions, and new launches.

- Leverage insights to monitor program results and adapt strategy and execution as required.

- Ensure continuous optimization of marketing activities by reviewing and improving content and tactics.

- Build and motivate a high-performing team of marketing professionals. Ensures that the team has the competencies and ability to address the current needs.

Minimum Qualifications:

- 12+ years of experience in marketing for high-tech companies and working with global teams

- Proven success in managing in a matrixed organization and working with virtual teams

- Practical knowledge of modern marketing methods and tools

- Self-starter who looks for new market opportunities and ways of working

- Excellent communication and presentation skills

- Industry knowledge relevant to the market will be an advantage