Head - Marketing - BFSI

Head Marketing (Branding exp is must from BFSI Sector except Insurance)

- Position will be responsible for all Marketing, Branding and Corporate Communications for the Group.

- Help organization achieve brand and business objective through customer centric Marketing, Branding and communication strategies & effective executions

- Leading and overseeing marketing department

- Managing ATL & BTL activities to achieve brand as well as business objectives

- Performing market research to identify trends

- Gaining knowledge of competitors' marketing initiatives

- Creating and executing overall marketing strategies to create awareness of company's products and services

- Creating and overseeing annual marketing plan.

- Creating and overseeing annual marketing budget and allocating resources

- Build a strong digital brand through effective website management, ORM and advocacy marketing

- Leveraging technology, webinar, virtual events & social media to help business generate leads and build engagement

- Ensuring consistent brand image across all the touch points as per the brand guidelines

- Internal communications for strategic and impact making projects for organization

- Planning and ensuring roll out of promotional events

- New product launch

- Representing the company and forming strategic partnerships with media, overseeing public relations efforts and writing press releases.

- Producing quality online content and managing company's publications.