Head - Marketing - BFS/Online

This is a 360 degree marketing role

Should be from B2C

- Business line Marketing - Assists business in defining their most appropriate target audience and ensure marketing messages reach this target.

- Events - Conceptualize, Plan and execute business line and firm-level events (in conjunction with event partners).

- Experience in handling a B2C customer segment.

- Should have experience in strategy & Execution for ATL, BTL, Media communication, Digital platforms, etc.

- The lead overall development of business specific marketing strategy in conjunction with leadership and marketing team. Be the alliances and partnerships SPOC for the organization for trade bodies and industry associations.

- The experience that includes marketing strategy, lead generation through digital marketing, Creative agencies, market penetration to enhance brand strategy & visibility, best of creatives in the industry, public & media relations, internal and external communications

- Support a comprehensive marketing, communications and public relations program that will enhance the organization's image and positioning in the market

- Build media interest in the Organization and ensure regular contact with targeted media and appropriate response to media requests.

- Develop marketing strategies based on strong data analytics and trends to meet business objectives in a fast-paced environment

- Develop meaningful marketing initiatives including events, partnerships, promotions, campaigns nationally.

- Work with the global, regional and local teams to manage the voice & brand through content, advertising, email, blogs, and all social channels.

- Conduct market research and analysis to evaluate trends, brand awareness, and competition ventures 

Skills Must have - B2C, Marketing, Strategy, ATL, BTL