Head - Marketing - BFS

Seeking Veteran Professionals for "Head of Marketing" for a BFS Organization .

Overall Responsibilities

This role is accountable for Marketing that drives growth of the business across both its digital and offline business including:

- Acquisition and customer marketing creative/Advertising/Communication/customer events strategy & execution.

- Media buying and placement strategy and execution

- Marketing effectiveness delivering business outcomes; Marketing ROI.

- Effective use of owned media to drive existing customer revenue; eg use of in-app marketing, pweb, edms, customer events.

- Customer User Experience and Satisfaction

- Customer data analytics and Insights

- Familiar with concept of Customer Journey Management and Customer Satisfaction driver

KPIs

- Customer Acquisition

- Customer Profitability / Revenue

- Marketing Return on Investment

- Customer Satisfaction / UX satisfaction

- Customer insights that drive acquisition, revenue, satisfaction