Posted By
Manisha Aggarwal
Accounts Manager at Dream Jobs Staffing Solution Pvt. Ltd
Last Login: 13 November 2024
Posted in
Sales & Marketing
Job Code
1417909
We are specifically looking for people from FMCG Industry who want to switch into Banking Industry
Job Title: Marketing Head
Location: Mumbai, India
Responsibilities:
1. Design and Implement Marketing Strategies: Develop comprehensive marketing strategies for multiple brands and channels, aligning with the company's overall objectives and market trends.
2. Brand Transformation Campaigns: Lead the conceptualization and execution of marketing campaigns aimed at redefining the brand identity and positioning.
3. Budget Management: Take ownership of the marketing budget and expenditures at theGroup Level, ensuring optimal allocation of resources for maximum ROI.
4. Collaboration with Agencies: Formulate, direct, and coordinate marketing activities in collaboration with advertising agencies to ensure alignment with brand objectives and target audience.
5. Media Selection: Strategically select appropriate media channels for advertising new product launches, leveraging a mix of traditional and digital platforms to maximize reach and impact.
6. Brand Communication Mix: Manage the brand communication mix and oversee both Above-the-Line (ATL) and Below-the-Line (BTL) promotional activities to effectively engage with the target audience.
7. Multichannel Marketing: Develop and implement marketing strategies across various channels including General Trade (GT), Retail, B2B, and E-commerce, leveraging new media and social media platforms for enhanced brand visibility and engagement.
8. E-commerce Initiatives: Drive the e-commerce business for the mentioned brands through innovative digital and social media initiatives, enhancing online presence and driving sales growth.
9. Product Strategy Management: Efficiently manage brand communication and product strategy, continuously monitoring market trends and consumer preferences to stay ahead of the competition.
10. Media Initiatives: Lead the development and execution of offline and online media initiatives across Television, Print, Radio, Outdoor, and Digital platforms, maximizing brand visibility and engagement.
11. Promotional Events: Organize promotional events within allocated budgets to drive brand awareness, customer acquisition, and sales growth.
12. Market Analysis and Strategy Development: Conduct thorough competition analysis, analyze sub-brand-wise marketing spend, assess the scope of launching new products, and design pricing strategies to maintain a competitive edge in the market.
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Posted By
Manisha Aggarwal
Accounts Manager at Dream Jobs Staffing Solution Pvt. Ltd
Last Login: 13 November 2024
Posted in
Sales & Marketing
Job Code
1417909