Head - Marketing - B2C Segment

Marketing Head

Location - Mumbai, Maharashtra, India

Experience - 10-15 Years

Must-Have :

- Marketing

- Product Marketing

- Content Marketing

Content Marketing Qualifications :

- Bachelor's/P.G. degree in marketing, business administration, or a related field.

- 10+ years of experience in marketing, with a proven track record of driving growth and engagement in a B2C phy-digital platform business.

- Strong understanding of digital marketing channels, including social media, email marketing, digital advertising, and search engine optimization (SEO).

- Excellent communication, leadership, and collaboration skills, with the ability to work effectively across teams and departments.

- Strong analytical skills, with the ability to analyze data and metrics to inform marketing strategy and decision-making.

- Experience in managing marketing budgets and forecasting performance metrics.

- Experience in market research and analysis to inform strategy and identify opportunities for growth.

- Strong creative and design skills, with the ability to develop compelling and effective marketing campaigns and collateral

Key Responsibilities :

- Develop and implement the company's marketing strategy, including both online and offline initiatives, to drive customer acquisition, retention, and engagement.

- Develop and manage the company's brand positioning, messaging, and visual identity to ensure consistency and alignment across all marketing touchpoints.

- Lead the planning and execution of marketing campaigns across various channels, including social media, email marketing, digital advertising, print, and outdoor advertising.

- Collaborate with cross-functional teams, including product, sales, and customer experience, to develop marketing plans that align with business objectives and customer needs.

- Develop and execute market research and analysis to identify customer insights, market trends, and competitive landscapes.

- Monitor and analyze marketing performance metrics, including campaign effectiveness, customer engagement, and revenue impact, to identify opportunities for optimization and improvement.

- Develop and manage marketing budgets, ensuring efficient allocation of resources to drive the highest possible return on investment.

- Stay up-to-date with industry trends, emerging technologies, and best practices to continually improve the company's marketing strategy and performance.