Head - Marketing - B2B Segment - Logistics SAAS Startup

Company Overview:

The company is an end-to-end, plug-and-play logistics solution for e-commerce sellers and D2C brands to ship products from anywhere in India to end customers without hassles in price negotiations, courier partner selection, and data analytics. The startup addresses the lack of transparency, varying prices charged by courier companies and other pain points of the e-commerce logistics segment by providing greater visibility and management within supply chains.

Key job responsibilities :

- Brand: Owns the brand vision, communications strategy, and advertising budgets across customer touch points

- Team: Builds a high performing marketing team, attracts customer obsessed, analytical, and creative leaders, and fosters an environment which encourages leaders to think big, take risks, and innovate rapidly on behalf of customers.

- User Growth: Invents new and differentiated value propositions which drive user growth, experiments fearlessly, leverages big data and anecdotes to measure success, and executes programs which maximize marketing ROI.

- Insights: Owns qualitative and quantitative research to deepen understanding of customers' needs, identify whitespaces, develop targeted go-to-market strategies and raise the bar on customer experience.

- Automation: Makes marketing tools and processes hands-of-the-wheel and automated to help the organization achieve non-linear scale and move fast to serve the most diverse set of customer needs.

- Influence: Partners cross-functionally with teams, develops joint business plans to deliver company-wide goals and customer objectives, and champions new ideas on behalf of customers.