Head - Marketing - B2B SaaS & DevSec Ops Solutions

Brand Building & Thought Leadership:

- Establish in DevSecOps & B2B software solutions.

- Create and execute a strong brand positioning strategy in global and Indian markets.

- Develop high-quality content strategies (blogs, case studies, whitepapers, industry reports) to showcase our expertise.

- Build relationships with industry influencers, media, and event organizers to increase visibility.

Lead Generation & Revenue Growth:

- Design and execute a data-driven demand generation strategy to drive high-quality B2B leads.

- Utilize a mix of ABM (Account-Based Marketing), inbound marketing, SEO, PPC, and email marketing for pipeline growth.

- Drive partnership marketing, referral programs, and strategic alliances to accelerate business expansion.

Strategic Marketing Campaigns & Events:

- Plan and execute industry events, webinars, and tech conferences to engage prospects and customers.

- Work closely with the sales team to create sales enablement materials, presentations, and GTM strategies.

- Develop and track KPIs for campaign performance, ROI, and lead conversion metrics.

Digital & Performance Marketing:

- Leverage LinkedIn, Google Ads, and programmatic advertising to reach decision-makers in enterprise tech.

- Optimize marketing automation tools (HubSpot, Marketo, or similar) for personalized outreach.

- Use analytics and A/B testing to refine marketing strategies for maximum impact

What You Bring?

- 10+ years of experience in B2B software marketing, preferably in DevSecOps, cybersecurity, SaaS, or enterprise tech.

- Proven expertise in strategizing, executing, and scaling B2B lead generation & brand-building initiatives.

- Strong understanding of ABM, content marketing, digital marketing, and event marketing strategies.

- Hands-on experience in SEO, PPC, LinkedIn ads, email marketing, and CRM tools.

- Ability to lead a lean, high-impact team while working closely with sales & product teams.

- Excellent storytelling, communication, and data-driven decision-making skills.

- Self-starter mindset with a passion for scaling brands in niche tech markets