Head - Marketing - Automobile Firm

- 15+ Years of experience in Brand management, communication & strategy development and people management.

Key Responsibilities:

- Strategize and curate marketing roadmap in alignment with growth levers and market share expansions.

- Devise strategy for categories - leverage innovative marketing opportunities.

- Identify and create alignment for growth strategies, market wise product wise by arresting MS declines and accelerating MS gains.

- Design branding, positioning and pricing strategies.

- Conceptualization & aligning media and digital teams on strategy.

- Contribute towards brand extension strategy with product planning Briefing & reviewing media plans.

- Lead on finalization of brand names.

- Leading the development of strategies and objectives for building and executing year-round marketing activities.

- Analyse consumer behaviour and determine customer personas.

- Liaison with PR team to drive initiative on the brand.

- Analyse impact on brand, retails & enquiries.

- Manage marketing budgets as per media-mix-modelling and consumer decision journey.

- Monitor competition (acquisitions, pricing changes and new products and features).

- Participate in quarterly and annual planning of company objectives.

- Focus on developing synergies along with sales and marketing teams to boost brand awareness.

- Conceptualization & development of the consumer engagement.