Head - Marketing - Auto/Chemical/FMCD

Strategy:

- Ensure Development of Marketing Strategies (Product/Communication/PR) and adoption of templates of Corporation into the market

- Contribute to Formulation of BU Marketing Strategies by Quality Input through Marketing and Product Planning conferences

- In the Market recommend and achieve alignment on local marketing & sales strategies to achieve budget goals - in cooperation with General Manager

- Ensure implementation of all marketing strategies - in cooperation with Sales and other functions needed

- Plan and control the marketing communication budget on yearly and monthly base - in cooperation with Controlling and regional HQ

- Develop overall training strategy for external & internal customers - sales/product & technical depending on local requirements.

Product Management 

- Ensure qualified input into APAC product planning process

- Ensure establishment of advanced knowledge regarding market requirements and competitors products

- Monitor product performance in cooperation with Technical Customer Service and derive corrective actions

- Lead and represent India in - Local, Regional and Global Product Planning meetings

- Lead and define strategic product roadmap for India

Oversee the Pricing function steering pricing actions to align with Pricing Strategy

- Monitor Actual Pricing vs. Pricing Structure to ensure the Structure, Initiate Price Actions supported with Financial and Competitive Rationale.