Head - Marketing Analytics - BFSI

Position: Head Marketing Analytics for a leading Financial Services Company In Mumbai

Grade: DVP or VP

Location: Mumbai- (Relocation can be considered)

Experience: +11 years of relevant experience in marketing analytics

Job Role:

- Responsible for propensity modeling, clustering, survival modeling, optimization, price elasticity modeling, strategic analysis, ad hoc analysis, data manipulation and calculating each customer lifetime value opportunity.

- Develop and implement decision tools and solutions, including response models, net conversion models, customer level profitability models and clusters and survival models.

- Develop new modeling methodologies and perform regular diagnostics to assess model performance

Technical Competencies Required:

- A high level of skill with data extraction, manipulation, and warehousing tools (Oracle, SAS, SQL)

- Knowledge of statistical packages and/or optimization tools (SAS, SPSS, Minitab, R, S+ and/or I-Log)

- Excellent analytic capability with advanced statistics application knowledge (multivariate and discriminant analysis, CHAID, genetic algorithms, multiple and logistic regression) along with a familiarity with optimization techniques including linear and nonlinear programming.

- Knowledge in developing quantitative statistical models in a consumer and B-to-B environment

Education Requirements:

- Degree in Statistics, Operations Research, Econometrics, Engineering, Applied Mathematics

- Knowledge in the fields of Insurance, Consumer Finance, Financial Services, Database Marketing and/or Data-mining.

Interested candidates please mail me you updated profile on jyotsnak@teamlease.com