Head - Marketing - Alcoholic Beverage Business

Marketing Head - AlcoBev Industry

Exciting Leadership Opportunity in AlcoBev Marketing!

We are looking for a dynamic and strategic Marketing Head to drive brand growth, trade marketing, and digital presence for a leading AlcoBev company.

If you have expertise in brand building, category strategy, and consumer engagement in regulated industries, this is your chance to lead a high-impact role.

Who Should Apply?

- 10-15 years of experience in brand marketing, trade marketing, and consumer engagement in AlcoBev, Tobacco, or other restricted categories.

- MBA from a top B-school with a proven track record in marketing leadership.

- Deep understanding of Alcobev regulations and expertise in navigating brand building in restricted categories.

- Hands-on experience in brand strategy, trade marketing, on-trade & off-trade activations.

- Strong experience in media planning, creative strategy, and agency management.

- Expertise in Digital & Social Media Marketing, Influencer Engagement, and Experiential Activations.

- Ability to drive brand premiumization, consumer loyalty, and category innovation.

Key Responsibilities:

- Brand Strategy & Growth: Lead and execute end-to-end brand strategy, ensuring market share growth.

- Trade & Channel Marketing: Develop and implement on-trade & off-trade activation plans, enhancing brand presence in key channels.

- Regulatory & Compliance Navigation: Drive brand-building initiatives within regulatory frameworks while maximizing consumer engagement.

- Media & Creative Leadership - Oversee creative agencies, ATL/BTL campaigns, and media planning for brand amplification.

- Digital & Social Media: Strengthen the brand's digital footprint through content marketing, influencer partnerships, and community engagement.

- Consumer Insights & Innovation: Utilize data-driven insights to shape product innovation and go-to-market strategies.

- Event & Sponsorship Marketing: Drive experiential activations, sponsorships, and brand collaborations to build a strong brand identity.

- Stakeholder & P&L Management: Own the brand marketing budget, ensuring high ROI-driven execution.

- Team Leadership: Build and mentor a high-performing marketing team, driving innovation and excellence.

Why Join Us?

- Lead marketing for a premium AlcoBev brand in a fast-growing category.

- Drive brand-building strategies with creative freedom.

- Work in a dynamic, high-growth environment with market-leading professionals.

- Shape the future of AlcoBev marketing with innovative strategies.

- Compensation: Competitive package + performance-based incentives

Ready to revolutionize AlcoBev marketing? Apply now!