Posted By
Posted in
Sales & Marketing
Job Code
1440298
About the Client:
Nestled in the vibrant state of Goa, our client is a prestigious visual arts university renowned for its exceptional faculty, innovative curriculum, and commitment to fostering the next generation of artistic talent. They offer a unique blend of traditional and contemporary art forms, providing students with the skills and knowledge to thrive in the creative industries.
About the Role:
- We are seeking a dynamic and results-oriented leader to join our team as the Head of Marketing & Admissions.
- This is a unique opportunity to play a pivotal role in shaping the future of our university. In this role, you will be responsible for developing and implementing comprehensive marketing and admissions strategies to attract and enroll top-tier students to our institution.
Responsibilities:
- Develop and oversee a comprehensive marketing and admissions strategy aligned with the university's enrollment goals.
- Lead the marketing and admissions teams in creating compelling brand messaging and recruitment materials across all digital and traditional channels.
- Develop and manage a robust admissions process that ensures a positive and efficient experience for prospective students.
- Analyze student demographics, market trends, and competitor data to inform marketing and admissions strategies.
- Oversee all aspects of student recruitment, including campus tours, admissions events, and scholarship programs.
- Manage and maintain a strong presence on social media and other online platforms to connect with prospective students.
- Lead the development and execution of targeted marketing campaigns to reach diverse audiences.
- Collaborate with academic departments to develop programs and initiatives that appeal to prospective students.
- Track and measure the success of marketing and admissions efforts, generating reports and identifying areas for improvement.
- Stay up-to-date on industry best practices in marketing and admissions for higher education.
Requirements:
- Master's degree in Marketing, Communications, or a related field.
- Minimum 5 years of experience in a marketing and admissions leadership role within a university setting.
- Proven track record of success in developing and implementing marketing and admissions strategies that have resulted in increased enrollment.
- Strong understanding of the higher education landscape and current marketing trends.
- Excellent communication, interpersonal, and presentation skills.
- Ability to lead and motivate a team of marketing and admissions professionals.
- Demonstrable experience in data analysis and utilizing data to inform marketing and admissions decisions.
- Creative and strategic thinking with a results-oriented approach.
Maximum age of 45 years.
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Posted By
Posted in
Sales & Marketing
Job Code
1440298