Responsibilities:
- Craft strategies for all Marketing teams, including Digital, Advertising, Communications, and Creative
- Prepare and manage monthly, quarterly and annual budgets for the Marketing department
- Set, monitor, and report on team goals
- Design branding, positioning, and pricing strategies
- Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages, and promotional material)
- Analyse consumer behavior and determine customer personas
- Identify opportunities to reach new market segments and expand market share
- Craft quarterly and annual hiring plans
- Monitor competition (acquisitions, pricing changes, and new products and features)
- Coordinate sales and marketing efforts to boost brand awareness
- Participate in the quarterly and annual planning of company objectives
Qualifications:
- Relevant experience as Head of Marketing or VP Marketing, in B2C or OTT or gaming industry
- Experience running successful marketing campaigns
- Prior experience of building the marketing efforts from the ground up in a startup environment
- Solid knowledge of web analytics and Google Adwords
- Experience with CRM software
- Leadership skills with the ability to set and prioritize goals
- Analytical mind
Didn’t find the job appropriate? Report this Job