Head - Market Research - FMCG

Head--Market Research

Roles & Responsibilities :

- Communicate feedback of the end consumer to the Product Manager and other stake holders within the organization.

- Collect, compile / analyse various market inputs on various products /product mixes and categories.

- Update the marketing department regularly on the top Lines of category trends and other such information.

- Plan and coordinate research work to obtain the accurate and timely market insights

- Develop consumer contacts and analyse researches and marketing team members tour pattern.

- Maintain & update the data bases to ensure the delegation of required data to any stakeholders when needed.

- Assess the effectiveness of Media results and Sampling Program Activities.