Head - MarCom - Digital Communication - BFSI/FinTech

Position: Head - Marcom

Location: Navi Mumbai

Experience: 8 - 13 Years

Salary Budget: INR 15 - 18 Lacs

Industry: BFSI / Fintech (Preferably)

Purpose:

The professional should possess sound knowledge in Marketing Communication and skillfully lead a team to conceptualize, drive and deliver the Digital communications strategy.

Job Role:

- The incumbent will be responsible for developing, overseeing and implementing the end-to-end MarCom strategy particularly Digital to create brand presence and leverage the value proposition.

- Design a strategy that promotes the program objectives as well as messages to key stakeholders.

- Proactively facilitate the development of programmatic marketing strategies and communications while keeping it aligned with the strategy.

- Develop and maintain marketing and communication interfaces.

- Develop a PR/advocacy and media strategy including digital and social media to mainstream the innovation and last mile conversation leading to brand strengthening.

- Develop and nurture a bank of resources critical to the design and implementation of various communication assignments.

- Ensure language and message synergy across marketing and communication materials to stakeholders.

Job Requirements:

- Guide/lead updation of brochure(s), website and newsletter content as required.

- Coordinate the design, plan, rollout and assessment of communication campaigns.

- Communication Needs Assessment (CNA).

- Coordinating towards successful implementation of the Annual Program Plan, Annual Marketing Plan, Annual Reports and Performance Updates for internal / external stakeholder interfaces.

- Engaging and coordinating with other functions Program, Finance and HR to address overall organizational needs efficiently and effectively.

- Manage all of the above ensuring high quality, robust delivery and cost effectiveness.

- Ensure robust systems and processes are established and implemented across the function for ensuring seamless, effective dissemination and outreach of our work in line with the organisational vision.

Desired Profile;

- A go-getter and resourceful professional with 8 - 13 years of experience preferably in Fintech / BFSI / ECom.

- A Marketing Communication professional with expertise in Digital Communication Strategy.