Posted By
Posted in
Sales & Marketing
Job Code
1071866
Position: Head - Marcom
Location: Navi Mumbai
Experience: 8 - 13 Years
Salary Budget: INR 15 - 18 Lacs
Industry: BFSI / Fintech (Preferably)
Purpose:
The professional should possess sound knowledge in Marketing Communication and skillfully lead a team to conceptualize, drive and deliver the Digital communications strategy.
Job Role:
- The incumbent will be responsible for developing, overseeing and implementing the end-to-end MarCom strategy particularly Digital to create brand presence and leverage the value proposition.
- Design a strategy that promotes the program objectives as well as messages to key stakeholders.
- Proactively facilitate the development of programmatic marketing strategies and communications while keeping it aligned with the strategy.
- Develop and maintain marketing and communication interfaces.
- Develop a PR/advocacy and media strategy including digital and social media to mainstream the innovation and last mile conversation leading to brand strengthening.
- Develop and nurture a bank of resources critical to the design and implementation of various communication assignments.
- Ensure language and message synergy across marketing and communication materials to stakeholders.
Job Requirements:
- Guide/lead updation of brochure(s), website and newsletter content as required.
- Coordinate the design, plan, rollout and assessment of communication campaigns.
- Communication Needs Assessment (CNA).
- Coordinating towards successful implementation of the Annual Program Plan, Annual Marketing Plan, Annual Reports and Performance Updates for internal / external stakeholder interfaces.
- Engaging and coordinating with other functions Program, Finance and HR to address overall organizational needs efficiently and effectively.
- Manage all of the above ensuring high quality, robust delivery and cost effectiveness.
- Ensure robust systems and processes are established and implemented across the function for ensuring seamless, effective dissemination and outreach of our work in line with the organisational vision.
Desired Profile;
- A go-getter and resourceful professional with 8 - 13 years of experience preferably in Fintech / BFSI / ECom.
- A Marketing Communication professional with expertise in Digital Communication Strategy.
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Posted By
Posted in
Sales & Marketing
Job Code
1071866
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