Head/Manager - Search Engine Optimization - EdTech

- Role is responsible for increasing organic traffic on the website and optimize EdTech and industry related keywords ranking in search engine results pages.

- Evaluate product offering, demographics of customers to maintain & expand target-keywords.

- Study web & mobile user behavior, search patterns, search trends to identify growth areas.

- Plan and execute on-page & off-page optimization strategies

- Work with the content team to optimize blog and website for SEO.

- Work with social media marketing team to leverage social for SEO optimization + Online reputation management

- Troubleshoot SEO problems & propose resolutions for SEO implementation Issues on the website.

- Drive SEO led site change & coordinate between Tech & Product teams for implementation SEO project work.

- Track & report organic search rankings, organic traffic & conversion metrics, Stay on top of search algorithm changes, trends, SEO best practices.