Head/Manager - Product Marketing - B2B SaaS

Product Marketing Manager

Company Background :

- XYZ is an enterprise URL manager that helps teams navigate, manage, and share information by internally naming all important links.

- Looking for a product marketing manager to develop and execute marketing strategies to increase product awareness and adoption.

- If you're a passionate experienced B2B SaaS product marketer with demonstrable success in working with emerging products and driving GTM strategies, you're just who we're looking for.

- Your projects will be yours to run, as long as they align with company objectives and brand guidelines.

Key Responsibilities :

- Product positioning - Develop product positioning and campaign that resonates with customers and differentiates our product from its competitors

- Content Development - Conceptualize and craft educational product and solution content for a variety of platforms

- Market, customer, and competitive analysis - Be the authority on the customer, the industry trends, and the other industry players

- Sales enablement - Craft region-agnostic high-value sales tools, training, and collateral

- Demand generation - Develop and implement strategies to drive awareness and demand

- Evangelism - Serve as a company spokesperson and go-to product expert.