Head/Manager - Digital Growth - FMCG

- Drive Digital Marketing on Biddable media - Facebook, Google, Search, DV360 for us.

- Should be able to scale & strategize for performance from Facebook as well as Google channels - Instagram, FB Network, Search, UAC & YouTube. Initiate & integrate new whitelisted product developments, data-driven optimization strategy. Strategize on the A/B test required for improvising the account performance.

- Can drive all kinds of campaigns - be it prospecting, Conversions or Branding across channels

- Facebook: Strong understanding of the Interests & behavioural targeting, Custom audience, Re-marketing, and various pricing and reach models on Facebook (CPC Model).

SEO:

- Lead the overall Content Marketing effort, SEO analysis and recommendations and drive organic growth in traffic

- Analyse keywords on a regular basis expanding the existing organic reach, competitive benchmarking and cross-channel analysis to arrive at targeted keyword sets.

- Use inputs from keyword research analysis to employ a bottoms up approach to widen the organic opportunity.

- Analyze SEO reports and provide intelligent synthesis, interpretation and appropriate action plans based on insights.

- Defining event calendar for brand.com and integrating the same with all traffic channels like Social Media, Display/Text Ads, and online campaigns

- Identifying prospective affiliates, working with the Creative team to develop affiliate assets and marketing tools, maintaining affiliate relationships, performing affiliate payout reconciliation, technical pixel placements and ensuring our affiliates perform to our sales and brand expectations.

- Graduate/PostGraduate with 7+ years in marketing/ digital, with at least 2 years across eCommerce/D2C brands

- Preference will be given to candidates from a Tier 1 Engineering/ Business Schools like IIT's/ IIM's/ ISB Insight applications

- Good Team Management Skills and leadership

- Excellent team player with good written and verbal communication skills.