Head/Leadership Role - Growth Performance Marketing - D2C Business - FMCG

Job description :

Role : Lead the D2C business with a stronghold on performance marketing and other forms of digital marketing.

Responsibilities :

- Drive revenue growth of D2C business

- Improve profitability of the D2C business with enhanced ROAS

- Manage performance & brand ads on digital channels

- Manage other modes of paid marketing

- Work with product & marketing teams to enhance ad quality & website experience

- Drive better CRO, higher AOV, lower CAC & higher LTV

- Drive D2C revenue growth at individual product level alongside overall revenue

Qualifications & Skills :

- 7+ yrs experience in managing performance marketing & business growth

- Experience in managing an ads team

- Experience in digital consumer business, preferably FMCG.

- Start-up hustler

- Knack for innovation & creative solutioning

- Data-driven approach to problem solving