Head/Lead - D2C Segment - FMCG - IIT/IIM/ISB

D2C Head/Lead

Roles and Responsibilities :

- Hands-on past experience in performance campaigns and media planning across Google, Facebook, Affiliates, etc. with a proven success record with, preferably, a D2C eCommerce company

- Performance campaigns.

- Deep understanding of SMM, social and viral mechanics

- Good understanding of SEO and willingness to support the relevant team in achieving the desired targets

- Optimize marketing automation and lead nurturing processes through Email & Mobile Based Marketing.

- Engage in advertising on various Digital Platforms directly as well as through coordination with Digital Advertising Agency / Partners - (Should be able to Draft Brief for the Content & creative team)

- Experience with MarTech technologies and understanding of marketing auto-workflows.

- Should have team handling capabilities and the ability to be hands on across a gamut of marketing activities (SEM/ PPC/ Google Adwords/ Display/ Social Media marketing/ Viral marketing/ etc.)

- Ideating, Planning and experimenting growth hacks

- Conceptualizing, building, executing and analyzing adoption and engagement marketing programs across all outbound marketing channels

- Increasing brand awareness by developing and iterating on customer segmentation and designing innovative marketing tactics

- Understanding the end-to-end life cycle funnel and attribution metrics to shape marketing and messaging

- Defining event calendar for the website and integrating the same with all traffic channels like Social Media, Display/Text Ads, and online campaigns

- Partnering with product and technology team to build a roadmap and executing projects that lead to increased engagement from active customers as well as lapsed customers

Required Education, Experience and Skills :

- Graduate with 5-8 years in marketing/ digital, with at least 2 years across D2C eCommerce

- Preference will be given to candidates from a Tier 1 Engineering/ Business Schools like IIT&IIMs/ ISB Insight applications

- Good Team Management Skills and leadership

- Excellent team player with good written and verbal communication skills.

- Ability to manage/influence multiple stakeholders, good cross functional skills

- Strong analytical and quantitative skills including the ability to use customer research, hard data, and metrics to back up intuition and assess the efficacy of marketing programs