Head - Key Account Management - Modern Trade - FMCG/FMCD

Role: Head - Key Accounts Manager, Modern Trade

Location: Mumbai

Geography: Pan India

Function: Modern Trade (Large Format Stores)

Team handling role; Team size 7-8

Industry: Luggage, FMCG/FMCD

Must have 10-15 Yrs. of KAM experience in Modern Trade

Qualification: MBA preferred, Min Graduation

Key Account Manager

Reports to: Channel Head-Modern Trade

Reportees Yes

JD

Play a key role in delivering the overall Modern Trade objectives, managing key National chains, strategizing/executing shopper activities to drive sales in accordance with the companies' policies and strategies.

Experience - 10-15 Yrs.

Qualifications - MBA/Graduate

Skills and Competencies

- Strategic thinking

- Leadership

- Communication skills

- Analytical

Functional Competencies

- Market Analysis

- Sales and Business Development

- Modern Trade Operations/LFS Operations

- Account management

- Product / Pricing / Competition knowledge

Role and Responsibility

- Drive sales through the premium LFS/departmental stores (Shoppers/ Lifestyle/ Centro/ Pantaloons etc.) for Travel bags, Accessories and Handbags.

- Deliver monthly/ quarterly/ annual Business as per the Joint Business Planning for the Chains by location.

- Negotiate and drive the TOT parameters with Chains to drive effective and sustainable growth.

- Strengthen the brand equity and loyalty amongst consumers through initiatives like promotions & in-store activations.

- Responsible for stock planning & forecasting to ensure low stock outs, faster delivery schedules and reduced lead time.

- Market intelligence to keep tab of stock availability, competition mapping, recommending price and product placements.

- Act as a link between the partners and internal stakeholders like marketing, commercial, legal and supply chain.

- Lead reviews with key accounts and regional operations teams to understand challenges and mitigate the gaps/optimize business opportunities.

- Develop monthly/Quarterly activity calendar for the respective Chain.