- The Head of Sales has the primary role of leading the sales department, overseeing activities of the entire team of sales professionals, monitoring their performance and take full accountability for the outcomes.
- Along with the senior sales management, creates and implements sales action plans that incorporate key actions that work to set KPI's for the business.
- Defines and communicates the business's KPIs and targets to the sales team on a regular basis
- In charge of developing weekly/monthly/annual and seasonal sales targets for the department, examining growth opportunities, enabling sales improvements, product mix development, and taking responsibility for the department's performance against targets.
- Accountable for the development of plans, strategies, structure, budget, vision, and establishment of goals for the department.
- Delivers an optimized market mix relative to the core target consumers and identifies the roadmap that will lead to achievement of the department's goals as well as the overall goals of the business.
- Analyses patterns in consumer and market behaviour, and subsequently defines data-driven action strategies in order to consistently optimize the business's commercial performance.
- Manages the departmental calendar regarding trading priorities inclusive of launches, promotions, exclusives, and campaign activities for the purpose of maximizing sales opportunities.
- Monitors and observes the brand and makes forecasts, identifying new trends ahead of the curve, hence, offering the business a competitive advantage and keeping it ahead of its competition in the market.
- Teams up with the product development departments in creating product intelligence, for example, product/brand adjacencies, affinities, display rules, conducting trend analysis, and ensuring that these are aligned to support and drive sales and conversion.
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