Head - International Marketing - Mfg/Chemical

Head International Marketing (GM Exports)

Product Handled: HEAVY CHEMICAL / PETROCHEMICALS INDUSTRY/ LUBRICANTS/ OIL/ MANUFACTURING

- Meet financial objectives by forecasting requirements; preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions in the area of exports.

- Participate in export forums and conferences in India and abroad, where necessary

- Having managed the marketing and sales function, with independent P&L responsibility in the area of export sales.

- Demand- supply and competitive scenario, regions and country understanding, commercial and logistics parameters, taxes, banking regulations, country and industry/ business risk profiles, major importers, local business parameters, distribution channels

- Accomplishes group organization objectives in the areas of overall exports, across the full product range `of the company

- Overall ownership of the Export function

- Complete knowledge of Export Documentation and Export proceeds like DEPB, Drawback etc

- Establish market leadership for organization in the areas of its export operation

- Export responsibility across the full product range of Organization- current and new

- Ownership and execution of the group export targets across the product range

- Evolving and executing group export marketing strategy and plan in the areas of

- Market identification( regions and countries)

- Positioning

- Branding

- Advertisement and sales promotion

- Pricing

- Distribution strategy

- Channels

- Relationship management

- Handling total Exports Viz. Marketing and Sales, Supply Chain and Managing Sales

- Excise and Customs related documentation for Exports and Imports

- Knowledge of Hedging and Currency management for long term contracts

- Production Planning to Control overseas inventory

- Contracts finalization in coordination with Legal Team / CEO for Key Accounts

- Sales Budgeting and Planning

- Translating the export sales plan (yearly, quarterly, monthly) into results

- Product portfolio, cost competitiveness

- Evaluating various models depending on International pricing scenario of product, suppliers, risk assessment and mitigation.

- Design and build an appropriate organization structure for Exports

- Achieve organization objectives by contributing to strategic plans and reviews; preparing and completing action plans; implementing customer-service standards; resolving problems and issues if any; identifying market opportunities and trends; determining system improvements; implementing change.

Should Have:

- Ability to open up new accounts and take things to closure, with respect to pricing, quotes, negotiations, managing the supply chain, follow up on payments etc.

- Need to have successfully managed export targets in the past, achieving top line and bottom line objectives.

- Capability to build relationships and partnerships and ensure high customer satisfaction

Accountability

- Group Export Marketing and Sales function

- Group top line export targets, market share, market penetration, brand, customer relationships, profitability, growth

Key Result Areas

- Effectively Meeting export targets, both top and bottom line

- Effective Team Building and leadership

- Export market leadership

Contact - ysaigal@talismanadvisors.com