Head - International Marketing - Hospital Chain

Head - International Marketing for a Chain of Hospitals

Job Responsibilities:

Medical Tourism Activities:

- Develop medical tourism packages in collaboration with management.

- Create promotional materials, web content, and marketing campaigns.

- Participate in Medical Tourism Expos to boost revenue.

- Establish relationships with healthcare providers for patient referrals.

- Act as a point of contact for international patients.

- Gather patient feedback and report to management.

- Handle patient grievances effectively.

Patient Coordination:

- Oversee and coordinate patient inquiries via telephone and email.

- Provide information about special services through email.

- Assist in collecting medical reports and sending medical advice.

- Facilitate medical visas for patients.

- Create customized packages for stays, treatments, and transfers.

- Coordinate airport pick-ups and hotel check-ins.

Regulatory Compliance:

- Ensure compliance with FRO/FRRO guidelines.

- Advise patients to obtain medical visas for surgeries.

- Collect and record passport and visa details.

- Fill online C-Forms for foreign patients.

Management of International Patient Coordination:

- Govern partnerships and contracts with medical tourism facilitators (MTFs).

- Register MTF referrals during patient registration.

- Ensure transparency in MTF agreements.

- Manage commissions as per established regulations.

Management of Hospitals for International Patient Coordination:

- Establish partnerships with MTFs through official contracts.

- Appoint International Patient Coordination staff within hospitals.

- Coordinate rates with hotels, transport providers, and tour agencies.

- Monitor business from registered MTFs.

- Handle patient inquiries and facilitation.

- Manage MTF commission sheets and payments.

- Organize coordination for visa facilitation.

- Arrange foreign currency exchange services.

Customer Satisfaction and Profitability:

- Prioritize customer satisfaction among international patients.

- Maximize profitability within the department.

- Conduct MTF Satisfaction Surveys and improve satisfaction scores.

- Ensure efficient approval and credit billing through international insurance companies.

Interdepartmental Coordination:

- Collaborate with various departments, doctors, counselors, and staff.

- Foster cross-functional teamwork with support teams.

- Maintain and analyze weekly, monthly, and yearly statistics for regular reviews.

- Provide academic and operations training to International Patient Coordination Coordinators for enhanced productivity.

Note: Applicant should have experience working in an Hospital