Head InfoTech - Growth Hacker - IIM/MDI/ISB/FMS

Started in 2006, Head InfoTech India Pvt. Ltd, caters to the Indian Gaming industry, building products like Ace2Three.com, India's first and no. 1 Online Card Gaming site with more than 8 million subscribers, and still continues to spearhead growth and development of the gaming industry in India. Managed by an unparalleled top management Team, they have quickly grown into one of the leading game development companies in India.

Ace2Three.com is the first ever gaming portal completely owned and operated by Head Infotech India Pvt Ltd. and is proud to be the first ever website to launch the classical Indian Rummy. On a mission to promote Rummy as a professional game and create a community of skilled gamers, Ace2Three has launched the largest skill gaming portal which provides a world class platform where people play their favorite skill games on internet and mobile devices. Ace2Three team is focused to give its customers the best pervasive playful applications that shall enable its player to enrich informal learning and also improve on social interaction & engagements in playful manner. Please read our DISCLAIMER for further clarifications.

RUMMY games which are part of a large group of Draw and Discard games are known to be "Games of Skill" as opposed to games of chance. At Ace2Three they understand the needs of online gaming in India and strive to provide better and faster results through their world class software which is built on a custom built architecture to be robust in operating Multi-Player Tables and Online Tournaments.

- Few Key Insights on Head Infotech (ace2three.com)

- India's no 1 online card gaming portal

- Has more than 8 million happy subscribers

- Founded (CEO) by Mr. Deepak Gullapalli in 2006

- Employee Size: Over 200 employees

- Office Location: Hyderabad & Bengaluru

Please visit www.headinfotech.com/ www.ace2three.com for more details.

Job Description

The candidate will have overall responsibility of brand development and customer acquisition, all aspects of marketing including brand, offline (ATL & BTL) and online.

Key Responsibilities:

- Drive consumer insights, competitive analysis, product positioning, naming, objectives and metrics, launch and marketing strategy.

- Ensure consistent and effective brand positioning & product / promotional messaging across all platforms.

- Translate business goals and market insights into effective marketing strategies that deliver measurable impact on revenue.

- Responsible for planning, implementing and executing online and offline customer acquisition campaigns to generate business growth

- Driving user and revenue growth

Online:

- Generate quality traffic to the website/ mobile application to expand the network of potential customers who may be interested in downloading the mobile game.

- Work with and manage agencies to drive traffic from various online sources.

- Work with the offline marketing to enhance/promote any offline activities on digital media.

- Report effectiveness of all digital activity including web analytics, conversions etc for each campaign.

- Social media marketing: To implement social media into the mobile game's launch campaign as a way to better connect with customers and to drum up excitement, and even to integrate social media into the app so that the customers can share their gaming achievements.-

- Co-own the product growth and P&L responsibility with business in driving growth and market share. 

Offline:

- Spearhead Offline marketing and business alliances

- Experience in Designing & Implementing ATL/ BTL - Radio, TV and print campaigns activities.

- Ability to manage and introduce campaigns as planned, on-time.

Success Indicators:

- Brand management and awareness, recall & preference scores

- Product improvement

- Site traffic & rate of repeat visitors

- Rate of Search Engine Queries and Landing Pages

- Trend on Page Views Visit

- ROI of marketing campaigns

Requirements

- Years of experience: 2-5 years of relevant work experience in driving marketing initiatives for consumer facing products.

- Qualification: MBA from Tier1 institute